His record breaking and moneymaking scent, Someday, has earned itself the title of Women's Wear Daily's Fragrance of the Year.
The fashion bible wrote:
"Justin Bieber's debut fragrance, Someday, shattered sales records, posting numbers that the celebrity scent category hasn't seen since the days of J.Lo's Glow, according to The NPD Group. (Industry sources reported Someday racked up $3 million in sales in as many weeks at Macy's.) Of course, the idea of a pop idol launching a fragrance is nothing new. But Bieber and his licensee, Give Back Brands, came up with a business plan that proved irresistible to buyers: The proceeds of Someday were earmarked for a variety of charities, making the fragrance a guilt-free indulgence during a period when consumers were still wary about spending on luxuries. Talk about an idea whose day has come."You know what this means, right? More Bieber fragrances!
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