It seems Sitch has abandoned his bedazzled, Ed Hardy-inspired "Jersey Shore" style we've all grown to hate ... and replaced it with stuff that's obviously inspired by Jimmy Buffett's Key West leisure wear line called Margaritaville clothing.
Sitch is selling everything from lip balm ... to laundry bags ... and even $78 track jackets.
With Xmas just around the corner, Sitch stuff could be the perfect gift for that special someone ... you just can't stand.
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