Obviously thinking this would boost newsstand sales, the magazine faced disappointment when said issue failed miserably in numbers.
The JB issue is now on track to becoming the worst seller for the magazine in twelve years!
Vanity Fair isn't the only company stinging from Beiber upset. Teen Vogue and People have also experienced a drop in sales when publishing covers with the otherwise high-in-demand pop star. Said a Vanity Fair spokesperson:
Who knew 12-year-olds didn’t buy magazines?
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